![]() ![]() In this study, the activities regarding the network society approach in public diplomacy is discussed through a critical perspective. The approach, which is planned around volunteerism, synergy and team belonging, is based on the production of messages and the continuous circulation of the message within the system. , 2007 2010) is accepted as an effective approach of public diplomacy. The network approach in public diplomacy (Metzl, 2001 Hocking, 2005 Zaharna R. According to Jan Van Dijk and Manuel Castells, with the help of technology and globalization, the way of production and communication has taken the form of a more organized and complex network. The network society approach is based on the idea of an independent and organized individual. Today, it is assumed that the individual in the society can think independently, be rational and question. Gustave Le Bon defines mass society as mindless, motivated masses. The concept of mass society is generally considered as an emphasis on the loss of the individual in society. ![]()
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